THIS FRIDAY NIGHT.....CHANGE MYSELF AGAIN

            Five adjectives that describe this ad are colorful,festive,alive,cool, and fun. Yes ,people are depicted in the ad,  and both genders are represented equally. The people look like highschool students and are dressed in 70's fashion. They all look like they are are having fun, since they are all at the party. Everyone is put all over the frame so we can get an overall picture, but the main character portrayed is Katy Perry. The camera is always moving since there is quite a lot of movement at this party. The lighting seems artificial, since the scences are inside the house and outside in the backyard. The whole video is in bright colors, which make all the viewers think it is a happy, fun place. Katy Perry is always singing, Last Friday Night. The song is about what happened on her last friday night. In this music video, Katy Perry is portrayed as a geek who is at home doing a suduko puzzle during a friday night. There is a huge party going on next door. She decides to go see what is going on. She is greeted by a prettier girl, Rebbeca Black. When she goes inside, she sees all the cool kids. The hot guy passes her by, but he dosen't pay attetion to her. Instead he goes to the prettier girl. Rebbeca Black takes her upstairs and gives her a makeover. When she comes downstairs, the hot guy then notices her. After this she is popular,  and everyone likes her and she has a great time.

            Looking at this video, you don't really notice the message they are trying to envoke. If you see it or not, this video is about body image. Katy Perry has to change how she looks in order for others to like her. This video is teaching yooung teens that it is ok to change how they look, because that way people will like them better. This video also shows peer presure in the fact that her friend, Rebbecca Black, changed her look. It wasn't Katy Perry's idea, but she went with her friends opinion. Because everyone looks a certain way at the party, Katy Perry feels the pressure about changing her look. Of course, once she had her makeover everything was fine, but that doesn't always happen to everyone who does this. Yes, the video shows mostly girls, but they also sneak in guy's body image. Katy Perry is attracted to the football player with the six pack, which he shows off. However she is not attracted to the geeky guy in the corner, which makes the assumption that girls like fit guys.

           The video creates many consequences in the mind of teens. Teens think that it is ok for them to change their body image in order for people to like them. This video inforces the idea, that teenagers are not and should not be ok with the way they look. It creates the doubt in our mind that we are not good looking enough, and the only way to change that is to change ourselves. This video creates unrealistic expectations for us teens. After looking at this video we might want to change the way we look, but will people certaintly like us afterwards. Sometimes, when people change the way they look, they don't always get the results they expected. This video just reinforces the idea that changing yourself will always be good, but will it?

ABS & FITCH

When first looking at this ad, the five adjectives that come to mind are dark,mysterious,attractive,cool,and young. There are two very similar looking guys, maybe even twins, on the ad. They look to be cauacasion, because of their light skin and hair. Both males look tall,young, and stylish. They are both smiling and laughing, walking back from a possible baseball game. The photo is taken in the outdoors, but in a city landscape. The camera seems to be somewhat below the subjects, but focusing mostly on their upper bodies. Both the guys are centered in the middle, making them the main point of attention. There is no natural lighting in this ad, for it has been modified into black and white. This new look, gives the ad a more dark and mysterious look. Since the ad is in grayscale, there are not many colors, so our eye is not distracted by the vivid colors. The guy's body seem to be the lightest, so that we can recognize them first. The brand name is not present, which means that viewers of this add already know the specific qualities A&F present in their ads. It is easily recognizable to the devoted consumer.

                This ad is trying to sell A &F clothing, particulary young mens clothing. I personally do not find the product appealing because I am not a a guy. This ad is targeting young guys, especially those in the the wealthier class.A & F concentrate on the fact that at this stage,teens and young men, care a lot about the way they look and present themselves. They want to create the perfect image, and have young men want to be exactly like it. Abercrombie and Fitch's brand is selling the idea of "casual luxury". They want their consumers to feel like they are wearing luxury items but at the same time having fun and feeling laid back.When consumers wear their clothes they feel a sense of power because they are wearing clothes that are more expensive.

                Because this ad really does not show the products being sold, we can clearly see what message it is trying to send. This ad is trying to convice young guys that if they wear Abercrombie & Fitch clothing they'll look like the guys in the ad. The image of the "perfect guy" is the image Abercrombie & Fitch sells. We also get a sense of sterotyping races in this ad. When looking at it, we see white guys, and this is mostly the case in all Abercrombie & Fitch ads. This creates the feeling that white people are the better looking race and that they can afford Abercrombie &Fitch clothing.

               This ad shows that by purchasing A&F clothing, you'll look just like the models in the ad. By wearing this brand you'll be just as attractive, with the six pack and perfect hair, and everything else. Both the guys form the idea of the "perfect american guy", coming back from a baseball game, the most loved american sport. The guys are laughing and smiling, assuming that if guys wear Abercrobie & Fitch they to will always have a great time.Along with all the other Abercrombie & Fitch clothing ads, this ad gives teenage guys very unreal ideas. The fact that they use built models for thier ads, make many young guys feel insecure about their body. They constantly compare themselves to these ads, and wonder why they don't look like them. But theses ads don't look like them because they are unreal. These are not the normal everyday looking teenagers and young men. These models are hand picked to fit a certain brand, a look. These ads would never bother showing a guy who was overweight modeling theire clothes,but these overweight guys are the normal guys we see today. Not every single teenage guy has a six pack and muscles. These ads lead to young guys using steriods, overally working out, depression, and even suicide. There are very grave consequences with this very innocent looking clothig ad.

PERSONAL SIGNIFICANCE

    This topic is significant to me because it is a real life issue that along with me, affects milliions of teens in this country today. Everyone has looked at themselves at one point or another and not liked what they see in the mirror. And who are we to blame? We are influenced everyday on the "perfect image" we should hold. We constantly compare ourselves to others, especially to the media. Then, we look back at ourselves, we are not content with what we see. There are very grave consequences to a negative body image, like eating disorders, steriods, mental issues, and even suicide. I feel that it is important to educate others on the fact that they are just fine the way they are. What's on the outside dosen't even come close to what is on the inside. Teens shouldn't even worry about others, when they love themselves first, other people don't even matter!